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Campaign Management
A Marketing Campaign is meant to drive leads to your business. The true success of a Campaign is, however, usually difficult to keep track of. How many sales leads did the Marketing Campaign generate? How many business opportunities were generated? How many of those opportunities turned into sales? These are questions that usually arise after the Campaign initiative is in full swing and is especially important to be measured after the Campaign has been completed. Marketing executives want to know if a particular Marketing Campaign was successful, and they want to know immediately. So just how can all of this data be acquired retained and retrieved on demand? Fortuna's Marketing Automation solutions are the answer. Campaign management is available as part of Fortuna Professional and Enterprise CRM Editions. Business Benefits of Fortuna Campaign Management Solutions: Easy Access to Critical Marketing Campaign Information
Fortuna's Marketing Campaign Management Software is the perfect solution for any Marketing initiative. Track the number of sales leads, contacts, sales opportunities and accounts that each Campaign has generated. Automate and manage off-line as well as online Marketing and Sales Campaigns. Create customized Reports and share data with the channel, sales, or support in real time. Your Marketing Campaign data is always available from any computer that has Internet access. It just doesn't get more convenient than that. Track Marketing Campaign Progress Fortuna's advertising and Marketing Campaign Management software system allows executives to quickly assess the progress of Marketing Campaigns. View how many leads have been generated, qualified, and handed off, the number of leads contacted, which turned into opportunities and sales, and the amount of revenue that has been generated thus far for the campaign. Use this information in conjunction with the Expected Revenue and Budgeted Cost fields to quickly determine if the Marketing Campaign is on target. Track the progress of your current Campaigns and use historical Campaign effectiveness reports to update your Marketing mix based on the success of completed Campaigns. Keep track of sales leads, contacts and sales opportunities resulting from the Marketing Campaign. You can link contacts, opportunities, leads and accounts to each Marketing Campaign as you become aware of them, or as they are entered from your web site using Fortuna's Lead Web Capture Tools.
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